Revitalizing the Music Sector: Post Pandemic
In collaboration with many players across the music sector, GoDo helped in the design of a digital modelling tool showcasing strategic investment opportunities in the arts & culture sector.
The Challenge
The client, ArtsLink NB, approached our team with a mission to revitalize New Brunswick’s Arts & Culture sector post-COVID by designing a safe and novel way for music venues to host economically viable concerts and festivals. More specifically, they were hopeful that the solution would involve a much-needed data inventory tool for music presenters, performers and advocacy groups alike.
The Solution
GoDo partnered with New Brunswick based tech company, Black Arcs to help design and prototype a digital modelling tool that would allow for analysis, proactive planning and reporting that would help make the case for more strategic investments in the arts and culture sector. Through a comprehensive three-phase approach, a low fidelity prototype was created and is now being used to develop the digital tool.
The Process
System Mapping
Systems Mapping: The first step was prioritizing the key stakeholders that would help inform the design of the digital platform. In the case of this project, we engaged the following:
Community Interviews
We engaged each stakeholder in user interviews to determine what would be required for the tool to provide the most value. The interviews were recorded and transcribed, and synthesized into the following priority work streams:
Design Sprint
The work-streams each had attached objectives which were used to inform the structure of the design sprint. The key stakeholders who were identified as end-users of the digital platform in the systems mapping exercise engaged in a two-day design sprint workshop. The workshop resulted in a low-fidelity prototype that is currently being used to guide the development of the digital modelling tool.
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